Having a diverse product portfolio, with multiple brands, combined with a deep rooted heritage can make Point-of-Sale (POS) challenging for any brand. Our recent project with Carlsberg Global saw us attack just that challenge.
Quantum were tasked with developing a suite of POS units for Carlsberg’s various brands (including Pilsner, Nordic, 1883 and Unfiltered) alongside 1664 Blanc and Grimbergen Blonde – but POS with a difference.
We needed to bring the various products to life, giving our consumers an immersive experience to help them choose the perfect drink for them.
We created this experience through an atomiser shelf edge panel – whereby customers were encouraged to press a button which would release the aroma of their chosen beer, highlighting the key flavour notes for a truly immersive experience.
These buttons were supported by shelf barkers that communicated product knowledge and flavour descriptors, along with the story of Carlsberg’s approach to brewing better beer through short statements, imagery and real ingredients. The barkers were further enhanced by audio that automatically triggered when passersby stopped to read them.
To support these interactive POS units, we also needed to create both quarter and full-pallet displays. These plug and play options were designed with more short-term, key selling periods in mind, to be rolled out across Carlsberg Global’s various markets.
These POS units were met with real excitement from Carlsberg’s Global team, and will no doubt be seen in a store near you in the coming months.
If you could use some ideas or help with making your brand stand out in-store, get in touch with the Quantum team, we’d love to help!