At Quantum we believe it’s our role to inspire you, by doing this we create emotion and motivate people to take action. We thought it would be good to share some of the things that inspire us.
Enthusiastic Vending Machine
Brands are constantly trying to get consumers excited about their brands and products, Pepsi came up with a great vending machine outside an NFL game where fans paid for their drinks with enthusiasm by shouting, cheering and chest bumping the machine before the vending paid out. The real proof of this working is it was not a bunch of over-excited and drunk American tailgaters but it was based outside Wembley, and even the day tripping Londoners got involved.
VR Sketching for Product Design
Ever since the birth of CAD we have been creating products with a mouse trackpad or pen on a completely flat service, Gravity sketch is a game-changing AR/VR tool which will enable Product Designers to bring ideas to life quicker.
This incredible new industrial design tool allows the designer to be completely immersed in the workspace using headsets like Oculus Rift or HoloLens with handheld controller or hand tracking devices such as Leap Motion
Daniela Paredes-Fuentes, co-founder at Gravity Sketch, had this to say about the new product:
“Over the last 50 years, to create 3D digital content, people have been using complex, technical CAD software developed for mouse and keyboard and heavily based on maths and logic, leaving no space for creativity and freedom…. Gravity Sketch takes advantage of immersive technologies to allow the user to create 3D content in an easy and intuitive way by using gestures in real space,”
Gravity sketch could have a major impact on the car industry, thinking back to the 50s & 60s when cars were designed with freedom, free-flowing lines and joy before the rigid more modern cars of the computer age. I hope this new tool can be adopted in the same way these designers used the humble pencil, to once again create iconic and timeless automobiles.
Sony Xperia – Touchscreen surfaces
We’ve all seen the mock-ups of mobile phones with projectors built in, in fact, Samsung even gave this a go back in 2012. Sony has taken this concept a bit further by creating a projector that turns any surface it projects onto a touchscreen. This tech is definitely one to watch, the battery life is about an hour and a half, which isn’t great if you were planning on watching a movie, and with a price of $1,694 it’s not going to take off just yet.
The prospect of turning every flat surface into a touchscreen is an exciting one and one which could transform desks, tables and walls everywhere and if Sony can shrink the tech into a watch or wristband, one day phones may become obsolete and we will be using our forearms like Buzz Lightyear to text and watch husky videos on youtube.