ATOPIA BLUE MONDAY PRODUCT SAMPLING
Driving brand awareness and product trial
1480 Samples | Custom Built Sampling Bike
What We Did
As Atopia is a low-alcoholic cocktail, we decided to use ‘dry January’, and particularly ‘Blue Monday’ (claimed to be the most depressing day of the year) as the perfect opportunity to run the activity.
Given that Atopia is a premium, beautifully designed product, we needed to create real stand-out with a high quality sampling activation however. So to tick this box, and ensure that we covered as much ground as possible, we built an Atopia ‘sampling bike’, custom fit with product storage, ice boxes and garnish trays!
And to reach a large audience? Where better to take the bike than central London…
To supplement the sampling bike, we also took over Benk + Bo, a cafe, yoga studio and unique events space in East London to enable us to extend the reach of the campaign. At the venue we hosted ‘laughter yoga sessions’, and gave free samples of the product to passing customers.