FREIXENET PROSECCO GARDEN LAUNCH ACTIVATION
Brand experience design, event strategy and production.
The Challenge
Celebrates the launch of the new Freixenet Prosecco
Bring the spirit of Freixenet to life in a fun and engaging event series that brings a sparkle to every occasion.
What we did
Working in concert with the team at Freixenet, we created the stunning new Friexenet truck and Prosecco Garden concept and developed a full event strategy to support the launch of their new Prosecco.
The truck delivered an engaging experience for both consumer and the trade through an integrated event strategy that saw the Freixenet truck and prosecco garden concept travel the length and breadth of the UK from London to Liverpool.
From the concept generation and production build, through to the management of the events and the bar, the team at Quantum handled everything.
