HENDRICK’S CUCUMBER CURRENCY DIGITAL SAMPLING CHATBOT

293 Accounts Activated | 3,923 New Users

Hendricks Cucumber Currency App Visual

The Challenge

We were tasked with helping Hendrick’s to drive footfall to both national and premium accounts, increasing trial and awareness of the product.

Hendricks Cucumber Currency Desktop

The Solution

We created an interactive chatbot powered by Microsoft Bot Framework and Facebook Messenger. The chatbot allowed users to answer a set of fun Countdown Cu-Conundrums via the Facebook Messenger app on their phones.

 

Upon providing the right answer they were rewarded with a voucher for a complimentary Gin & Tonic. We then provided a list of participating outlets where the voucher could be redeemed, and provided directions using the user’s location.

 

Reporting was built into the bot to enable a full picture of the user journey, including user demographics, popularity hotspots, and conversion rates.

Hendricks Cucumber Currency App Visual
Accounts Activated

293

Messages Sent

209510

Vouchers Raised

3492

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