KOPPARBERG AT THE PUBLICAN AWARDS 2020
Standing out at the most influential trade event of the year
The Publican Awards is one of the biggest events of the year for the on-trade, and for brands, it’s an opportunity to showcase what they’re doing to some of the most influential people in the industry.
This year, we were tasked with developing an impactful new stand for Kopparberg, with the aim of increasing their presence at both B2B and B2C events in 2020.
A double-decker container bar unit, with a ground floor bar area and seating area on the upper deck to increase dwell time.
The unit had a commanding presence, was unlike any other stand at the show, and importantly is suitable for use across a wider calendar of trade shows and events throughout the year.
The unit demanded ultimate talkability and engagement with their target audience, whilst also being durable, functional and suitable for both cold and wet weather scenarios; meaning Kopparberg can use the unit wherever, whenever.
“Thanks for sorting. I am definitely a bit tender today. The stand looked absolutely fantastic and was definitely the belle of the ball! It really set us apart and both internal and external feedback was fantastic.”
Head of Marketing, Kopparberg
“A huge thank you from me (again!), the stand did look amazing and I’m thrilled with the feedback we’ve received so far!”
Senior Brand Manager, Kopparberg