Defender NUS Roadshow

Driving brand awareness and trial with a branded vehicle at student events

5000+ Samples | 10 New Listings

Kopparberg Defender Trust

The Challenge

Kopparberg have strong national distribution of their core packaged range, but needed to push their recently launched draught offering, Kopparberg Black.


They tasked us with delivering a vehicle led ‘activation roadshow’ to drive trial of the product and build stronger ‘brand love’ between Kopparberg and one of their key target audiences… students.

Kopparberg Defender Pouring

The Solution

We converted a used Land Rover Defender in to a fully mobile draught pouring and music blaring pop-up bar to bring Kopparberg’s ‘Outside is Ours’ campaign to life at student unions and beyond.


Our high impact vehicle was sent to campuses across the country, complete with supporting POS such as flags, beanbags, staff and product to give students a taste of Kopparberg Black, whilst giving a true festival feeling right at the heart of their university.


Currently in the middle of its inaugural tour (with many more to follow), the Defender has proved a big hit with students and student-union staff alike.



New Listings

10 Universities



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