Defender NUS Roadshow
Driving brand awareness and trial with a branded vehicle at student events
5000+ Samples | 10 New Listings
They tasked us with delivering a vehicle led ‘activation roadshow’ to drive trial of the product and build stronger ‘brand love’ between Kopparberg and one of their key target audiences… students.
We converted a used Land Rover Defender in to a fully mobile draught pouring and music blaring pop-up bar to bring Kopparberg’s ‘Outside is Ours’ campaign to life at student unions and beyond.
Our high impact vehicle was sent to campuses across the country, complete with supporting POS such as flags, beanbags, staff and product to give students a taste of Kopparberg Black, whilst giving a true festival feeling right at the heart of their university.
Currently in the middle of its inaugural tour (with many more to follow), the Defender has proved a big hit with students and student-union staff alike.