On-Trade Activation Toolkit

Showing how to bring campaigns to life across everything they do in the On-Trade

Monkey Shoulder Toolkit

The Challenge

Monkey Shoulder approached us to find a way to show exactly how they could bring their brand to life across everything they do in the On-Trade.


The Drinks Industry is full of competition, and is a notoriously tough market to stand out in, so we had to ensure that we did just that. And given that Monkey Shoulder is a brand that like to mix it up, like to challenge the status quo, and don’t ‘fit into the mould’, we were given free rein to create something amazing.

Monkey Shoulder POS Example 2

The Solution

We created an on-trade activation toolkit, a tool that helped Monkey Shoulder to realise just how far they could push the limits.


The toolkit gave ideas and inspiration for best in class visibility and POS executions at all stages of the consumer journey,  a comprehensive suite of activations designed for high engagement and reach, and a detailed advocacy programme to drive perfect pour and brand recommendations in bar.


The toolkit included the theory, the rationale, and importantly for the Monkey Shoulder team, the visualisations of some incredible, creative in bar activations that would help them to stand out, attract customers, and build their brand in key locations across the UK.

Monkey Shoulder POS Example 1

The Results

From high-engagement experiences to in bar activation and promotional kits, and from improving visibility with a range of outstanding point-of-sale to digital and social media assets, Monkey Shoulder were presented with everything they needed to truly influence shopper behaviour in the on-trade.

Monkey Shoulder Mobile