Winning With Wine
Driving Trade Advocacy and Category Development
Create a category leading trade portal that is relevant and valuable to retailers, and seen as a clear benefit to their business, driving customer loyalty and momentum.
Develop an engaging and intuitive online experience that:
~ Educates and informs
~ Engages and involves
~ Adds real, tangible value to accounts, providing content that is easily implementable and drives sales
~ Supports accounts in both on and off trade, helping drive sales and merchandising best practice.
A digitally integrated trade support programme.
An online interface that whilst easy and intuitive to navigate, concealed a sophisticated loyalty and e-commerce backend.
Accounts were encouraged to sign up to access sales information and to order POS and merchandising.
~ FAQ’s (with ask a question)
The ‘Who is your customer’ section allows members to enter their postcode in order to access dynamically updated customer targeting information, helping inform their ranging and merchandising decisions.