Brand Experience and Sampling
Finding Innovative Places to Reach New Audiences
Whitworths are a great British brand, some might say an institution, but they have a very specific product offering that limits their potential as an organisation to an ingredient for baked goods.
They approached us with two fantastic new products that were set to revolutionise their brand and company. Fusions and shots.
WHAT WE THOUGHT & WHAT WE DID
The challenge was set, we knew we needed to take these products to a new target audience that had little or no knowledge of the brand to truly break into a new market and capitalise on the new opportunity.
We also knew that we couldn’t wait for our target audience to come to us so we had to go to them. Working with the new positioning and identity we created a dual centre experiential campaign with event partners Big Feastival.
Both stands were created to deliver a bespoke interactive experience for families and children. With experiences ranging from a make your own breakfast bowl bar, to ball pits and a selfie competition.
A memorable experience for everyone that engaged with either stand.