WILKINSON SWORD

On-Pack Promotion with Lipsy

The Challenge

For our target audience of 18-25 females, the lead up to Christmas and New Year is about one thing, ‘Party season’!

So when Wilkinson Sword approached us to develop an integrated seasonal campaign to execute across all touch points we decided to leverage the one thing that’s always in style throughout the Party season; the little black dress.

The Solution

When you’re the challenger in the market place you need to out think and out manoeuvre the market leader to stretch your budget and deepen engagement.

We knew that a conventional campaign would not give us the interest and reach we needed so we decided to engage fashion partner Lipsy to develop a campaign to win 1 of 100 exclusive little black dresses to help our Wilkinson Sword ladies look and feel fabulous throughout the season.

The result

Entries

15000

Sales Uplift

36%

Reach

1300000

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